Trade Sand for Story
Tourism Campaign · Integrated Advertising · Visual Storytelling
Project Brief
This project involved creating an integrated tourism campaign for Rajasthan, India, aimed at repositioning the destination for modern, experience-driven travelers. The objective was to challenge the predictable “sun and sand” vacation mindset and present Rajasthan as a culturally rich, story-filled alternative.
The campaign encourages travellers to trade "routine beach vacations" for immersive journeys shaped by heritage, architecture, colour, and lived experiences.
Strategic Insight
Young travellers often default to destinations like Mexico, Cuba, or Florida, places which are beautiful but predictable. Rajasthan offers contrast: depth over convenience, culture over comfort, and stories over sameness.
By highlighting emotion, memory, and cinematic visuals, the campaign differentiates Rajasthan from typical vacation advertising.
Software Used
Adobe InDesign
Adobe Photoshop
Canva (for presentation)
