You Belong On Board
Public Awareness Campaign · Transit Advertising · Social Impact Design
Project Brief
You Belong On Board is a public awareness campaign created for the Toronto Transit Commission (TTC). The project focuses on promoting diversity, equity, and inclusion (DEI) within public transit spaces, emphasizing that accessibility is not only physical but also emotional and social.
The campaign highlights the everyday experiences of riders who may feel unseen or unsupported during their commute, encouraging empathy and awareness among passengers.
Software Used
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Procreate
