Pengelato
Logo Design · Brand Identity · Visual System
Project Brief
Pengelato is a conceptual ice-cream brand created to feel playful, friendly, and instantly recognizable. The brief was to design a logo and visual identity that appeals to a younger audience while remaining versatile across packaging, merchandise, and digital touchpoints.
The brand needed to communicate joy, warmth, and approachability without relying on overly literal or generic ice-cream visuals.
Software Used
Adobe Illustrator
Adobe Photoshop(for mockups)
Adobe Express(for presentation)
